AN EXCEPTIONAL
SITE
AT THE HEART OF THIS SYMBOLIC AREA, MALL OF EUROPE RELEASES AN UNTAPPED POTENTIAL AND OFFERS A FRESH NEW AND HIGHLY ATTRACTIVE EXPERIENCE
THE HEYSEL, A MUST-SEE PLACE
A prominent destination and already 5 million visits per year
—
The Atomium, a European totem
—
An event-oriented site:
Brussels Expo, concert venue, stadium
—
Highly attractive to tourists:
Mini Europe, Tradeshows, Art&Design Museum,
and Cirque du Soleil
—
Complete redevelopment
of the Heysel plateau through an ambitious masterplan
Brussels,a vibrant city
The capital of Europe, a crossroad for exchanges and a site for World Fairs, Brussels manages to invite everyone to share their talents.
A COSMOPOLITAN CITY OPEN TO THE WORLD:
190,000 European inhabitants
—
A SYMBOL OF CENTRALITY
European capital and a nerve center of international decisions
—
A DYNAMIC CITY
A way of life, culture, gastronomy
—
A CREATIVE CITY
Fashion and design, modern art, galleries
At the heart of a growing region
5th richest country
in the EU
GDP 19%
above the EU average
3rd region of europe
in terms of gdp per capita
5th most attractive country
in the EU for investors
A place to live
Europea, the heart of a unique urban project
a space for living, working, spending leisure time and being active.
A highly connected district
Europea creates and promotes links within and beyond the district through public spaces and soft mobility.
« While Paris makes you a Parisian and London makes you a Londoner, Brussels will allow you to become yourself. »
Eric Emmanuel Schmitt, Playwright
Source(s) of attraction
With a catchment area which covers almost all of Belgium, Mall of Europe offers a new and tailor-made programme for various profiles.
Convergence
Catchment area of 2.9 M inhabitants at 30 minutes away and 8.2 M at 60 minutes
—
At the border between Flanders and the Brussels-Capital Region
—
Including Brussels and Antwerp, the 2 most populated Belgian cities
Families, European expatriate population, business or leisure tourists: a clientele with multiple faces.
ALL KINDS
OF EXPERIENCES
Inspiration and discovery, art and design, at the heart of an unprecedented programme: you can find it all at mall of europe, a place where we go with great pleasure.
Capturing
Culture as unifying source
Live through culture and leisure
“At the heart of a replenishing park, lies a succession of spaces for living and creating, combining culture,
leisure, nature, and imagination.”
Jean-Paul Viguier - architect
EUROP’ART
an Art’s walk designed in partnership with the Wiels Contemporary Art Centre
—
AN ART GALLERY
with exhibitions
—
1st SPIROULAND PARK IN BELGIUM
operated by « La Compagnie des Alpes »
—
CITÉ DES ENFANTS (The Children’s Town)
science and discovery
—
KINÉPOLIS
the largest cinema in Belgium
—
THE OUTDOOR EUROVILLE PARK
60,000 m2
of culture and leisure
2 large parks
indoor and outdoor
21
screens in the Kinépolis cinema
CULTURAL
HAPPENINGS
Inspiring
A tailor-made and continously renewed offer
Discover the most wonderful local and international retailers, be inspired by the latest trends or invent those of tomorrow: it’s shopping for enjoyment.
The best brands
in Belgium
A collection of unprecedented international brands
in Belgium
A unique space
to express ideas and concepts
Daily services for residents
of the district and its visitors
“Enjoy, wander, discover and shop at Mall of Europe.”
SHARING
THE RESTAURANTS AND THEIR TERRASSES,
AT THE HEART OF THE DISTRICT, AT THE HEART OF LEISURE
Meet and exchange throughout the day, a way to explore/a discovery lane to both Belgian and international cuisines.
The Dining Experience
30 restaurants and cafés
with their indoor and outdoor terrasses
The wooded park
promenade, playful fountains, and sporting activities
—The market place and the Atomium Plaza
—Culinary events,
cooking demonstrations by great chefs, themed workshops, and musical events
